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This digital marketing skill set a https 3A 2F 2Ftrafficgrab co uk 2Fxyz a If you are a digital marketer or are using digital marketing then you must have already mastered different skills such as social media SEO email marketing and pay-per-click advertising If this is the case then you must be doing quite well and you may be way ahead of people within your industry However you should not just settle on an existing skill set by assuming that what you know is enough What you notice about the digital world is the fact that there is always something new that can be learnt because technology is dynamic and it keeps on evolving The expectations of the consumers also keep on changing meaning that you should never stop learning If you feel you have learnt enough then you are in trouble It is important to have a skill set that is all round so that you can drive sales and interest and be able to track all results This is the best way to learn and to improve significantly Analytics This is what makes analytics so important for without them you cannot tell what is right and what is wrong If you use email marketing then analytics can tell you the subject line that is performing better than the other is You may also know the CTR that a certain offer achieved Even if you are not on digital marketing analytics is still needed to see the things that are happening on the website You can monitor traffic and their activities when they visit your website This is the only way you can determine the best thing to do to attract the right traffic and achieve the kind of results that you desire If you do not have any insight you may very well be shooting blanks in the air with a blind fold You may be wasting lots of time money and effort on something that is not even working By learning web analytics you can get better at what you do and become even more valuable There is power in knowing how to find data identify it and make an interpretation This is because you are able to make smarter better and cost-effective decisions One thing you should note is that web analytics are not all equal However Google analytics stands out from the cloud and it is what you should really learn This is a great analytics tool which can serve well in digital marketing especially when you know how it needs to be used

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